Ypsomed • Mirshahi Design

Ypsomed is an internationally active Swiss medical technology company and is a developer and manufacturer of injection systems for self-medication.

Credits

Client: Ypsomed
Product Owner: Maxomedia
My Role: UX Design, UI Design
Devices: Desktop, Mobile

THe Brief

Design a landing page that introduces and demonstrates the benefits of Ypsomed's new injection system and increase the conversion rate.

The Challenge & Process

The biggest challenge was to identify the nature of the YpsoPump. What makes it special, what makes it approachable and acceptable to potential patients? Only when a story was defined, based on user research and marketing analysis, could I address the design and the landing page's main goal: getting people to sign up for an initial consultation.

The Solution

An all-time lifesaver

The nature of the product influenced the design of this landing page significantly. YpsoPump is an all-time life companion, day in and day out, update after update, cycle after cycle. For optimal engagement, I built a website experience that was in line with its nature and structured the site accordingly.

The Solution

An all-time lifesaver

The nature of the product influenced the design of this landing page significantly. YpsoPump is an all-time life companion, day in and day out, update after update, cycle after cycle. For optimal engagement, I built a website experience that was in line with its nature and structured the site accordingly.