Alliance SwissPass

UX Design
UI Design
Visual Design
User Research
Usability Testing

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Two iPhone mockups showing the design
The Alliance SwissPass is an industry organisation for public transport and an association of 250 transport companies. It is committed throughout Switzerland to modern and attractive sales solutions and customer-oriented product ranges and information systems.
Credits

Client: Alliance SwissPass
Product Owner: Maxomedia
My Role: UX Design, UI Design
Devices: Desktop, Tablet, Mobile

THe Brief

Design a web app to enhance and make the travel tracking experience more delightful for the riders as well as the association of 250 transport companies.

The Challenge & Process
Alliance SwissPass stands for excellent service and the best access to public transport. They strive to constantly improve and make the travel experience more enjoyable for 8.5 million locals. To meet these high expectations, an especially well thought through analysis would be key. Everyone should be able to plan and track their trips easily and quickly, as well as find everything they need wherever they are.
Understand the UX
First, I identified how users will engage with the current design, as well as the environment or context in which they’ll experience the product. This required extensive study, including user observation and interview evaluations.
Specify User's Needs
Based on this research, I figured out which user problems are the most important to solve.
Design Solutions
At this stage I came up with lots of ideas for designs that can address the user problems I’ve identified. After that, I began to design those concepts.
Evaluate Solution
The final step was to ask myself, “Does the design I created solve the user’s problem?” To answer this question, I had to test the design with real people and collect feedback.
The Solution
An ideal companion wherever you are
The users of this solution would use it on the go or at the office after a travel, therefore it was crucial to have a design that was completely responsive. Everything was made to simplify the multi device experience.
The Solution
An ideal companion wherever you are
The users of this solution would use it on the go or at the office after a travel, therefore it was crucial to have a design that was completely responsive. Everything was made to simplify the multi device experience.
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The Solution
An ideal companion wherever you are
The users of this solution would use it on the go or at the office after a travel, therefore it was crucial to have a design that was completely responsive. Everything was made to simplify the multi device experience.
iPad mockup in landscape in mode
iPad mockup in portrait in mode
A clear journey
I focused on a simple visual language that any user can learn intuitively. Its purpose is to communicate, to tell a story. Through visual hierarchy and data visualization, the application delivers complex information in digestible tidbits. As a user, imagine your own journey, with a starting point, destination, and possible new routes in between.
Multiple iPhone showing the new design
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